Blue Ridge, Ga. – There is no denying that our area is a hot spot for tourists and the Fannin County Chamber of Commerce gave a 2018 update letting citizens know just how much money our thriving tourist industry is bringing to our area.
Last year alone, $39 million was collected in local lodging tax by both the City of Blue Ridge and Fannin County.
“That’s just the ones who pay the tax,” Jan Hackett, President of Fannin County Chamber of Commerce spoke of the significance of these numbers, “so anyone out there who is an Airbnb or a VRBO who is not paying the tax is not in that number.”
In recent years Georgia Tech teamed up with the Chamber of Commerce to do a study on our economic impact numbers. According to Hackett the purpose of this study was to determine the amount of dollars spent in our local economy based on the lodging taxes collected.
Georgia Tech was able to produce an equation that they felt would portray an accurate number based on percentages of sales in direct comparison with lodging taxes.
“Based on their percentages the amount of money that visitors spent directly was $170.5 million dollars,” Hackett said explaining the findings for calendar year 2018 and added that this number is based on overnight visitors alone and does not account for day trippers and our area’s population of second home owners.
According to these numbers and based on SPLOST (Special Purpose Local Option Sales Tax) collections last year, overnight visitors made up roughly a third of all retail sales in the county. SPLOST reported a record breaking $555 million is sales last year for Fannin County.
Hackett broke down the numbers into a daily average. On average per day lodging brings in $100,795 and visitors spend roughly $484,375. This equates to $39,347 of taxes collected locally.
While our county can become crowded due to the visitors, there is a definite positive impact these visitors bring with them. Roughly one-third of the jobs in Fannin County (excluding governmental) are supported by the tourist industry, and all the extra revenue saves residents approximately $865 in taxation per household.
Hackett pointed out that in 2001: “At that point in time we had less in retail sales than any county in the four around us.” These counties include Fannin, Glimer, Pickens, and Union.
Fast forward to recent years and Fannin County is now leading the way in retail sales and economic growth. A comparison shows that in 2001 retail sales were approximately $150 million and in 2018 retail sales were $555,697,658.
With the lodging tax now being split 50/50 between the chamber and the county, Hackett reported that the decrease from the 70 percent that the chamber previously received has not posed any negative effect on the ability to market our area.
Fannin County Chairman Stan Helton explains where the extra revenue the county is now getting from the split in lodging tax is being spent, “When we adjusted this ratio between the board of commissioners and the chamber, our intent was to take half of that increase and put it into safety.”
Post 1 Commissioner Earl Johnson is credited with the idea of investing the funds into public safety, and had pointed out in previous meetings that his reasoning is simply with more people visiting and more events being held in our area there becomes an increased demand for emergency services to be provided.
Up next for the Chamber of Commerce is to continue to promote growth and visitation in our area. Hackett said of moving forward, “Our mission is only to help make Fannin County a better place to live, work and play.”
The chamber has recently focused efforts into making the Copper Basin area a desirable place to visit and has teamed up with the University of Georgia Carl Vinson Institute of Government Study to produce an in depth study of McCaysville, Copperhill, and Ducktown.
“The Carl Vinson Institute is doing a kind of strategic planning process for McCaysville, Copperhill, and Ducktown….the Copper Basin,” Hackett said of the partnership and added that she is expecting the study to be complete by the end of February.
The study and planning will work to make the Copper Basin area a more appealing place to work, live and visit. Its focus is to re-brand the area. Under the name the Copper Basin Renaissance, the partnership with UGA is focusing its campaign on the slogan “Copper Basin. Too Great for One State”.
Hackett said of the chamber’s focus, “As Blue Ridge has gotten more crowded, it only makes since to try to do more in McCaysville and Copper Hill and the Basin, so that when visitors are here we’ll have them spread out in the county.”
The Fannin County Chamber of Commerce debuted a new website that went live in March of last year. 617,905 users visited the site and of those users 82 percent were new.
The new design of the website landed the chamber a prestigious Silver Adrian Award from the Hospitality Sales and Marketing Association International.
“To give you an idea of what an honor that is, the Jackson Hole Wyoming website also won a silver,” Hackett said of the accomplishment.
The Fannin County Chamber of Commerce plans to continue efforts in 2019 to once again bring in record numbers to our area and help define Fannin County as a resilient place to visit or to make home.
Featured Image: A small sample of the Fannin County Chamber of Commerce new award winning website.
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